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FlywheelRecruit

Student & program recruitment

Help the right peoplesee theirnext step.

Flywheel Recruit connects strategy, storytelling, and campaign management to help colleges, universities, and purpose-driven programs turn interest into action.

What can we do for you?

A clear story.
A connected campaign.

People choose programs that fit their goals and their lives. We help you understand those decisions, explain your offer clearly, and make the next step easier.

Recruitment strategy & creative

Start with the people you want to reach. Clarify your audience, define what makes your program valuable, and build a campaign message around real questions. Explore strategy and creative.

Content & production

Bring the people and opportunities behind your program into focus. Student stories, faculty interviews, program films, photography, design, and recruitment content make the opportunity tangible. Explore content and production.

Campaign management

Give the creative a clear plan and continued attention. Coordinate advertising, landing pages, follow-up content, event promotion, creative updates, and reporting with your team. Explore campaign management.

Who we help

Big opportunities.
Meaningful next steps.

Reach the people your program is built to serve, with a campaign shaped around their goals, questions, and decisions.

01 / Education

Higher education

Recruitment support for colleges, universities, graduate programs, continuing education, and professional certificates.

02 / Opportunity

Workforce & training

Participant recruitment for career pathways, apprenticeships, skills training, and workforce development.

03 / Community

Purpose-driven programs

Campaigns for fellowships, youth programs, nonprofits, and organizations creating meaningful opportunities.

Our approach

From audience insight
to the next action.

01 / Understand

Understand the decision.

Learn who you want to reach, what they hope to achieve, and what may be holding them back.

02 / Create

Build the story.

Turn those insights into a clear campaign and connected creative. Let real people and credible program details explain the opportunity.

03 / Activate

Run and refine.

Launch, coordinate the handoffs, and learn from the response. Review campaign activity alongside inquiry and application progress.

Ways to work together

The right starting point
for your team.

Choose a focused project or a defined management engagement. Standalone creative and production are available for teams that already have strategy or media support.

Start with clarity

Recruitment assessment

Review one program’s audience, message, creative, inquiry path, and follow-up. Leave with a prioritized campaign plan.

Bring a campaign to life

Campaign launch

Connect the core message, landing page, initial creative, distribution plan, and team handoffs for an upcoming intake.

Keep the work moving

Ongoing partnership

Agree on channels, creative updates, responsibilities, and reporting. Put an operating plan behind the campaign.

Flywheel Film campaign production for NYC youth programs

The Flywheel connection

Creative experience.
A recruitment focus.

Flywheel Recruit brings a recruitment focus to the Flywheel family’s creative and production capabilities. Our work starts with understanding people and developing stories that give them a reason to pay attention.

Explore Flywheel Film projects as examples of the storytelling and production experience behind the offering.

A few practical questions

Built to work
with your team.

Can we start with one program?

Yes. A specific program, audience, and intake create a focused place to begin. We can scope an assessment, launch, or creative project around that need.

Can you support our existing marketing team?

Yes. We can take on a defined part of the campaign or coordinate a broader engagement. Responsibilities, approvals, and handoffs are agreed at the start.

Do we need to change our systems?

We begin with your existing process and tools. Any platform changes, integrations, or specialist implementation are scoped separately.

What does campaign management include?

A defined mix of channel operation, creative updates, follow-up communications, event promotion, and reporting. Your institution retains responsibility for admissions decisions and financial aid.

Let’s get started

Who are you trying to reach?

Tell us about your program, your audience, and your next intake or recruitment goal. We’ll help define the right starting point.